Eddie Arana, Rick Thibodeau, & Chris Bakunas San Diego, Ca. March 2012

Eddie Arana, Rick Thibodeau, & Chris Bakunas San Diego, Ca. March 2012
Eddie Arana, Rick Thibodeau, & Chris Bakunas at Luche Libre Taco Shop in San Diego, March 2012

Tuesday, January 10, 2023

The Vivid & Persuasive Portrayal Of Products And Services

 

   The picture above is from a magazine published about 84 years ago, in June of 1939. That would be considered pre-war as September 1st 1939 is the cited date for the onset of WWII.

   According to the copy, the depiction of the pre-nuclear Nuclear Family of two parents with two children gathered around a radio (a very nice radio at that) "stirs imagination and creates a vision in which heart appeal is uppermost."

   Considering unemployment in the United States was over 15% that year (it had hit 19% in 1938), Steinbeck's The Grapes of Wrath had just been published, and Federal expenditures (which had been 3% in 1929, prior to the onset of the Great Depression) had risen to 40%, and would climb fantastically to 128% in a few short years due to WWII...that is one optimistic advertisement.


 

No comments:

Post a Comment