1) Create a website that ridicules people who act or dress or live a certain way you do not agree with. Label those people with a name that others can readily pick up on, such as "D-bags," "Fuglies," "Rednexx" or whatever can be defended from charges of rascism, sexism, etc. (Generally, you want to avoid any minorities - create a website that has as it's primary target heterosexual conservative white males and you'll be good to go. I was going to suggest "StupidWhiteMen" as a website, but I think Michael Moore owns that already).
2) Generate a following. This is the easy part. Everybody on this planet wants to feel superior to someone, somehow. Your website will attract followers, no doubt about it - especially if you paste a couple of choice links on a few social media websites.
3) Allow your following to contribute to the content of your website. Once you have established your website as the place to poke fun at _______demographic, all you have to do is accept contributions from your followers (OC, as it's known).
4) Take advantage of the we-don't-like-these-types-of-people vibe your website generates by championing a historical figure who, while actually recognized for his or her contribution to a particular field, can be construed as having been marginalized due to being in the shadow of a contemporary who had a better PR team, was just much more adept at playing the publicity game, or was in fact just better. Examples are Tesla vs. Edison, Wendy Williams vs. Oprah, Steve Jobs vs. Bill Gates, Lucille Ball vs. Carol Burnett, 9gag vs Imgur, etc.
5) Throw in references to fictional characters as if they somehow are more relevant to the real world than, well, than real people. Batman, Thor, Iron Man, Pikachu - who and whatever.
6) Add plenty of pictures of cats. Or dogs, or baby stoats, or anything that remotely looks like a dragon.
7) Idolatry never hurts. Throw some ludicrously attractive celebrities up, preferably stars of a movie franchise or TV series that appeals to the specific demographic your website attracts (example: If your website assails the artless demon beancounters at a major network that cancelled a favorite TV show, throw up images or gifs of the stars of that show).
8) While the primary content should be family (and work) friendly, be sure to have other linkable pages on the website that are labeled "NSFW" or "FTW". These will generate mucho traffic. And you need traffic, because...
9) You need to post ads. There are several online companies that will pay you on a per click basis for having ads on your website. It's not a ton of money, but it is money, and if you learn the best traffic-generating techniques, it's possible to earn a few extra bucks.
10) If you get a big enough following you might even be able to sell your own merchandise on the site - T-shirts, coffee cups, toilet bowl brushes, etc.
11) If all that fails, porn.
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